TAHP Member Spotlight - El Paso Health
Tuesday, July 25, 2017
Posted by: Dorrin Shams
El Paso First Health Plans Launches New Name and Logo
El Paso, Texas – July 24, 2017 – El Paso First Health Plans, the only locally operated non-profit health maintenance organization (HMO), has a new name and logo. President and Chief Executive Officer Frank Dominguez announced the launch of El Paso Health during an all-employee pep rally in June.
“The new name and logo are part of a re-branding effort to increase community awareness of our organization, the services we provide to Members and Providers, and to better position El Paso Health as a ready resource for El Pasoans,” said Frank Dominguez, President and CEO of El Paso Health. “The name El Paso Health directly identifies what we do. All current services will remain intact, but with a new look and feel that align with our organization’s strategy.”
“The board has placed a high priority on increasing the organization’s visibility and the community’s awareness of what we do at El Paso Health,” added Steve DeGroat, Board Chairman of El Paso Health. “We are excited about the fresh strategy the new brand brings.”
For more information about Member and Provider Services at El Paso Health call 915-532-3778 or visit www.epfirst.com.
About El Paso First Health Plans
El Paso First Health Plans, Inc. is a local, private, non-profit organization operating under the assumed name El Paso Health. It is a Texas-licensed health maintenance organization (HMO) established by the El Paso County Hospital District to enter into contract with the Health and Human Services Commission (HHSC) for the purpose of improving access to medical care for STAR, CHIP and CHIP Perinatal members in El Paso and Hudspeth Counties.
View El Paso Health Plans official press release.